Análise de Decisões sobre Uso de Tecnologia: um Estudo no Setor de Telefonia Móvel Fundamentado nos Axiomas da Economia Comportamental
Behavioral economics, a field that has received major contributions from Kahneman and Tversky, the former also having received a Nobel prize, is an approach that has focused on a number of aspects of behavior in human decisions, defining their outcomes as not being fully rational. Its main contribut...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2011-11-01
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Series: | RAC: Revista de Administração Contemporânea |
Subjects: | |
Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1254.pdf |