Strategic Management of Tourism in the National Parks (Case: National Park Skadar Lake)
In this paper we will try to prepare strategic analysis in order to give right guidelines for national park’s management. We are going to analyze National Park Skadar Lake as a tourist destination. We will use different strategic tools for proper analysis such as Life Cycle Concept, Boston Consultin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2015-07-01
|
| Series: | Turizam |
| Subjects: | |
| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1903_3.pdf |
| _version_ | 1818356299837997056 |
|---|---|
| author | Iva Bulatović Ana Tripković Marković |
| author_facet | Iva Bulatović Ana Tripković Marković |
| author_sort | Iva Bulatović |
| collection | DOAJ |
| description | In this paper we will try to prepare strategic analysis in order to give right guidelines for national park’s management. We are going to analyze National Park Skadar Lake as a tourist destination. We will use different strategic tools for proper analysis such as Life Cycle Concept, Boston Consulting Group Matrix, Ansoff Matrix, and McKinsey matrix. A strategy that involves penetration of the market would be desirable in the case of developing excursion, cultural – religious tourism, event tourism, hunting and fishing tourism, and wine tourism. Furthermore, market diversification is essential when it comes to new tourist products such as eco-tourism, rural tourism, scientific research, MICE tourism, golf and camping tourism, while the transformation of existing and introduction of new tourist products is expected within the sport - recreational, health, culture, excursions, wine tourism, etc.The paper will provide a framework for future research in the field of strategic management of tourism development in national parks. This topic has not yet been thoroughly analyzed and it is expected to serve as the basis of a strategic plan for managing tourism in the National Park Skadar Lake and / or as an incentive for researchers to enter more deeply into the issue |
| first_indexed | 2024-12-13T19:55:01Z |
| format | Article |
| id | doaj.art-907b89e456c44537bbdaf46a9ee7cc32 |
| institution | Directory Open Access Journal |
| issn | 1450-6661 1821-1127 |
| language | English |
| last_indexed | 2024-12-13T19:55:01Z |
| publishDate | 2015-07-01 |
| publisher | University of Novi Sad |
| record_format | Article |
| series | Turizam |
| spelling | doaj.art-907b89e456c44537bbdaf46a9ee7cc322022-12-21T23:33:20ZengUniversity of Novi SadTurizam1450-66611821-11272015-07-01193127138Strategic Management of Tourism in the National Parks (Case: National Park Skadar Lake)Iva Bulatović0Ana Tripković Marković1Mediterranean University, Montenegro Tourism School, Tourism management,Vaka Đurovića bb, 81000 Podgorica, Montenegro, ivabulatovic@yahoo.comFaculty for Business and Tourism Budva, Žrtava fašizma bb, 85310 Budva, Montenegro, prodekan@fbt-budva.meIn this paper we will try to prepare strategic analysis in order to give right guidelines for national park’s management. We are going to analyze National Park Skadar Lake as a tourist destination. We will use different strategic tools for proper analysis such as Life Cycle Concept, Boston Consulting Group Matrix, Ansoff Matrix, and McKinsey matrix. A strategy that involves penetration of the market would be desirable in the case of developing excursion, cultural – religious tourism, event tourism, hunting and fishing tourism, and wine tourism. Furthermore, market diversification is essential when it comes to new tourist products such as eco-tourism, rural tourism, scientific research, MICE tourism, golf and camping tourism, while the transformation of existing and introduction of new tourist products is expected within the sport - recreational, health, culture, excursions, wine tourism, etc.The paper will provide a framework for future research in the field of strategic management of tourism development in national parks. This topic has not yet been thoroughly analyzed and it is expected to serve as the basis of a strategic plan for managing tourism in the National Park Skadar Lake and / or as an incentive for researchers to enter more deeply into the issuehttp://www.dgt.uns.ac.rs/turizam/arhiva/vol_1903_3.pdfStrategic ManagementNational ParksSustainable DevelopmentNP Skadar Lake |
| spellingShingle | Iva Bulatović Ana Tripković Marković Strategic Management of Tourism in the National Parks (Case: National Park Skadar Lake) Turizam Strategic Management National Parks Sustainable Development NP Skadar Lake |
| title | Strategic Management of Tourism in the National Parks (Case: National Park Skadar Lake) |
| title_full | Strategic Management of Tourism in the National Parks (Case: National Park Skadar Lake) |
| title_fullStr | Strategic Management of Tourism in the National Parks (Case: National Park Skadar Lake) |
| title_full_unstemmed | Strategic Management of Tourism in the National Parks (Case: National Park Skadar Lake) |
| title_short | Strategic Management of Tourism in the National Parks (Case: National Park Skadar Lake) |
| title_sort | strategic management of tourism in the national parks case national park skadar lake |
| topic | Strategic Management National Parks Sustainable Development NP Skadar Lake |
| url | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1903_3.pdf |
| work_keys_str_mv | AT ivabulatovic strategicmanagementoftourisminthenationalparkscasenationalparkskadarlake AT anatripkovicmarkovic strategicmanagementoftourisminthenationalparkscasenationalparkskadarlake |