Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce

Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce

The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of this phenomenon by finding related knowledge fields a...

Full description

Bibliographic Details
Main Authors: Dana Adriana Lupșa-Tătaru, Eliza Nichifor, Lavinia Dovleac, Ioana Bianca Chițu, Raluca Dania Todor, Gabriel Brătucu
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Economies
Subjects:
buy now pay later
e-commerce
fintech
Generation Z
bibliometric analysis
Online Access:https://www.mdpi.com/2227-7099/11/8/218

Internet

https://www.mdpi.com/2227-7099/11/8/218

Similar Items