Manufacturing strategy in the auto parts industry: a multicases study in companies at sorocaba’s region
The alignment of manufacturing strategy with the business strategy is fundamental for achieving sustainable competitive advantage. In the particular case of the automotive industry, it is verified that the production strategy of suppliers is strongly influenced by the strategy of automakers. In this...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2014-05-01
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| Series: | Revista Produção Online |
| Subjects: | |
| Online Access: | http://producaoonline.org.br/rpo/article/view/1364 |