Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail

Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail

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This article discusses the validity of three famous approaches of strategic management – Porter’s Generic Strategies, the Outpacing Concept and Blue Ocean Strategies – by using cases from two industries: airlines and grocery retail. The discussion shows that all three concepts make important contri...

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Bibliographic Details
Main Author: Thomas Lauer
Format: Article
Language:English
Published: University of Miskolc 2019-11-01
Series:Theory, Methodology, Practice
Subjects:
Generic Strategies
Outpacing
Blue Ocean
Market Evolution
Online Access:https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1724

Internet

https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1724

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