Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail
This article discusses the validity of three famous approaches of strategic management – Porter’s Generic Strategies, the Outpacing Concept and Blue Ocean Strategies – by using cases from two industries: airlines and grocery retail. The discussion shows that all three concepts make important contri...
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| Format: | Article |
| Language: | English |
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University of Miskolc
2019-11-01
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| Series: | Theory, Methodology, Practice |
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| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1724 |
| _version_ | 1797648447027806208 |
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| author | Thomas Lauer |
| author_facet | Thomas Lauer |
| author_sort | Thomas Lauer |
| collection | DOAJ |
| description |
This article discusses the validity of three famous approaches of strategic management – Porter’s Generic Strategies, the Outpacing Concept and Blue Ocean Strategies – by using cases from two industries: airlines and grocery retail. The discussion shows that all three concepts make important contributions to the explanation of the success and failure of existing strategies, but none of the concepts fully describes the reality. While generic and Blue Ocean strategies neglect dynamics, the outpacing approach is still too much imprisoned by the categories of Porter. As a conclusion, first ideas towards a more dynamic theory of market evolution are drawn which include aspects of Blue Ocean and Outpacing and recall a more philosophical approach.
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| first_indexed | 2024-03-11T15:32:16Z |
| format | Article |
| id | doaj.art-9089586c26974a4e9f4612d0fe5bf644 |
| institution | Directory Open Access Journal |
| issn | 1589-3413 2415-9883 |
| language | English |
| last_indexed | 2024-03-11T15:32:16Z |
| publishDate | 2019-11-01 |
| publisher | University of Miskolc |
| record_format | Article |
| series | Theory, Methodology, Practice |
| spelling | doaj.art-9089586c26974a4e9f4612d0fe5bf6442023-10-27T04:13:11ZengUniversity of MiskolcTheory, Methodology, Practice1589-34132415-98832019-11-01150110.18096/TMP.2019.01.06Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery RetailThomas Lauer0Aschaffenburg University of Applied Sciences This article discusses the validity of three famous approaches of strategic management – Porter’s Generic Strategies, the Outpacing Concept and Blue Ocean Strategies – by using cases from two industries: airlines and grocery retail. The discussion shows that all three concepts make important contributions to the explanation of the success and failure of existing strategies, but none of the concepts fully describes the reality. While generic and Blue Ocean strategies neglect dynamics, the outpacing approach is still too much imprisoned by the categories of Porter. As a conclusion, first ideas towards a more dynamic theory of market evolution are drawn which include aspects of Blue Ocean and Outpacing and recall a more philosophical approach. https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1724Generic StrategiesOutpacingBlue OceanMarket Evolution |
| spellingShingle | Thomas Lauer Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail Theory, Methodology, Practice Generic Strategies Outpacing Blue Ocean Market Evolution |
| title | Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail |
| title_full | Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail |
| title_fullStr | Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail |
| title_full_unstemmed | Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail |
| title_short | Generic Strategies, Outpacing and Blue Ocean – Discussing the Validity of Three Strategic Management Theories Using Case Studies from Airlines and Grocery Retail |
| title_sort | generic strategies outpacing and blue ocean discussing the validity of three strategic management theories using case studies from airlines and grocery retail |
| topic | Generic Strategies Outpacing Blue Ocean Market Evolution |
| url | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1724 |
| work_keys_str_mv | AT thomaslauer genericstrategiesoutpacingandblueoceandiscussingthevalidityofthreestrategicmanagementtheoriesusingcasestudiesfromairlinesandgroceryretail |