Consumers' decision to purchase online ecological personal care products: a moderated TPB model
This study aims to examine the ability of an extended, with past behaviour, Theory of Planned Behaviour (TPB) model to explain Greek young consumersâ (generation Y) intentions to purchase online ecological personal care products (EPCPs). In addition, an effort was made to examine the moderating role...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2022-09-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | https://www.business-and-management.org/paper.php?id=166 |