The Influence of Face Loss on Impulse Buying: An Experimental Study

The Influence of Face Loss on Impulse Buying: An Experimental Study

In this research, the effect of face loss on impulsive buying is examined under the background of Chinese culture. Using experimental studies, we examined the mediating effect of emotion and the moderating effect of self-control. The results indicate that individuals who lost their face are more lik...

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Bibliographic Details
Main Authors: Gong Sun, Xue Han, Hanwei Wang, Jie Li, Wangshuai Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-07-01
Series:Frontiers in Psychology
Subjects:
face loss
impulse buying
emotion
self-control
experiment
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.700664/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.700664/full

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