Department Store Surveys as a Methodology in the Study of Linguistic Variation

Department Store Surveys as a Methodology in the Study of Linguistic Variation

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This article provides an overall review on the methodology of Department Store Surveys (DSS), which refers to sociolinguistic surveys taking place in department stores in urban speech communities accompanied with unobtrusive observation techniques. DSS originated in Labov’s pioneering study on the...

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Bibliographic Details
Main Authors: Shangxin Zheng, Xiaomei Wang
Format: Article
Language:English
Published: Universiti Malaya 2022-07-01
Series:Journal of Modern Languages
Subjects:
Department Store Surveys (DSS)
sociolinguistic methodology
linguistic variation
speech community
market
Online Access:https://ejournal.um.edu.my/index.php/JML/article/view/30848

Internet

https://ejournal.um.edu.my/index.php/JML/article/view/30848

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