Effects of social comparison direction, comparison distance, and message framing on health behavioral intention in online support groups
This study advances prior research on social comparison by testing the effects of social comparison direction, comparison distance, as well as message framing on perceived similarity, self-esteem, and health behavioral intention in the context of an online support group (OSG) for diet and weight los...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Masaryk University
2023-06-01
|
| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/20587 |