Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-01-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/17/1/6 |