Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-01-01
|
| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/17/1/6 |
| _version_ | 1797446293940862976 |
|---|---|
| author | Saleh Bazi Hadeel Haddad Amjad H. Al-Amad Daniel Rees Nick Hajli |
| author_facet | Saleh Bazi Hadeel Haddad Amjad H. Al-Amad Daniel Rees Nick Hajli |
| author_sort | Saleh Bazi |
| collection | DOAJ |
| description | Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social support theory, the purpose of this study was to investigate the impact of situational influences during the COVID-19 pandemic on online purchase intention across the big five personality traits. The data were collected via online survey. The sample consisted of 349 social commerce website users in the UK. The model was tested using Partial Least Squares-Structured Equation Modelling (PLS-SEM). The results showed the different cohorts of buying intention on social commerce websites. Social support does not impact online purchase intention, while other situational factors do. Moreover, the model varied across the big five personality traits. The study substantially contributes to social commerce by investigating the social support and situational influences across different types of personality traits on online purchase intention during the pandemic. |
| first_indexed | 2024-03-09T13:38:14Z |
| format | Article |
| id | doaj.art-90a0ef1c956843f1aad69a8f429eb98b |
| institution | Directory Open Access Journal |
| issn | 0718-1876 |
| language | English |
| last_indexed | 2024-03-09T13:38:14Z |
| publishDate | 2022-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj.art-90a0ef1c956843f1aad69a8f429eb98b2023-11-30T21:09:47ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762022-01-0117110412110.3390/jtaer17010006Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 PandemicSaleh Bazi0Hadeel Haddad1Amjad H. Al-Amad2Daniel Rees3Nick Hajli4Department of Marketing, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, JordanDepartment of Marketing, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, JordanDepartment of Marketing, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, JordanSwansea i-Lab (Innovation Lab), School of Management, Bay Campus, Swansea University, Swansea SA1 8EN, UKSwansea i-Lab (Innovation Lab), School of Management, Bay Campus, Swansea University, Swansea SA1 8EN, UKWithout question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social support theory, the purpose of this study was to investigate the impact of situational influences during the COVID-19 pandemic on online purchase intention across the big five personality traits. The data were collected via online survey. The sample consisted of 349 social commerce website users in the UK. The model was tested using Partial Least Squares-Structured Equation Modelling (PLS-SEM). The results showed the different cohorts of buying intention on social commerce websites. Social support does not impact online purchase intention, while other situational factors do. Moreover, the model varied across the big five personality traits. The study substantially contributes to social commerce by investigating the social support and situational influences across different types of personality traits on online purchase intention during the pandemic.https://www.mdpi.com/0718-1876/17/1/6COVID-19 pandemicpersonality traitssituationalinfluencessocial commercesocial support |
| spellingShingle | Saleh Bazi Hadeel Haddad Amjad H. Al-Amad Daniel Rees Nick Hajli Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic Journal of Theoretical and Applied Electronic Commerce Research COVID-19 pandemic personality traits situational influences social commerce social support |
| title | Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic |
| title_full | Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic |
| title_fullStr | Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic |
| title_full_unstemmed | Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic |
| title_short | Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic |
| title_sort | investigating the impact of situational influences and social support on social commerce during the covid 19 pandemic |
| topic | COVID-19 pandemic personality traits situational influences social commerce social support |
| url | https://www.mdpi.com/0718-1876/17/1/6 |
| work_keys_str_mv | AT salehbazi investigatingtheimpactofsituationalinfluencesandsocialsupportonsocialcommerceduringthecovid19pandemic AT hadeelhaddad investigatingtheimpactofsituationalinfluencesandsocialsupportonsocialcommerceduringthecovid19pandemic AT amjadhalamad investigatingtheimpactofsituationalinfluencesandsocialsupportonsocialcommerceduringthecovid19pandemic AT danielrees investigatingtheimpactofsituationalinfluencesandsocialsupportonsocialcommerceduringthecovid19pandemic AT nickhajli investigatingtheimpactofsituationalinfluencesandsocialsupportonsocialcommerceduringthecovid19pandemic |