Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social...

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Bibliographic Details
Main Authors: Saleh Bazi, Hadeel Haddad, Amjad H. Al-Amad, Daniel Rees, Nick Hajli
Format: Article
Language:English
Published: MDPI AG 2022-01-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
COVID-19 pandemic
personality traits
situational
influences
social commerce
social support
Online Access:https://www.mdpi.com/0718-1876/17/1/6

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