Ethnic elements in Chinese cosmetic brands: An exploration of digital communication effects on the recognition of Chinese national identity
With the growing consumption power of Generation Z and the accelerated development of digital technology in China, the market of domestic makeups is on the rise. Meanwhile, various digital platforms have become the main channel for the promotion of national beauty brands. Therefore, the disseminatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-06-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503023000063 |