Effects of External Cues on Impulse Buying in Pret Market
Impulse buying is an exciting topic within the context of consumer behavior. It is an often occurring phenomenon which is unplanned and results from self-control, sudden urges and external & internal influences (Sharma & Shukla, 2015). Several studies have shown that the most common busines...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2016-12-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/140 |