A Market Development Strategy Based on Changing the Product Presentation and Appointing Ambassadors:
To cope with the low growth rate of the workwear market in recent years, Workman Co., Ltd. started to apply their experience in this market to produce outdoor clothing. By providing high-performance and low-cost products, Workman has succeeded in opening a 400-billion-yen blank market for outdoor cl...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-06-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.037/_html/-char/en |