Social Construction Fandom as Cultural Industry Marketing of JKT 48 Fan Group
The aim of this research is to analyze the social construction of marketing of the JKT48 fandom group in the context of the cultural industry context. The culture industry can be interpreted as cultural production and consumption or contribution to cultural production. This reality is one of the pop...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2019-12-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://irjbs.com/index.php/jurnalirjbs/article/view/1532 |