A Study on the Effect of Perceived Nostalgia on Place Attachment
Today, consumer emotional arousal has become very popular among marketers. It is widely accepted that people’s old memories can serve as an excellent tool to sell products to them. Marketing experts have always tried to tie their products into memories of the simple and calm days of people. The plac...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2018-12-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_9648_0fd0103c1d3cbdfab6d7295cc517ea6e.pdf |