A Machine Learning as a Service (MLaaS) Approach to Improve Marketing Success

A Machine Learning as a Service (MLaaS) Approach to Improve Marketing Success

The exponential growth of data in the digital age has led to a significant demand for innovative approaches to assess data in a manner that is both effective and efficient. Machine Learning as a Service (MLaaS) is a category of services that offers considerable potential for organisations to extract...

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Bibliographic Details
Main Authors: Ivo Pereira, Ana Madureira, Nuno Bettencourt, Duarte Coelho, Miguel Ângelo Rebelo, Carolina Araújo, Daniel Alves de Oliveira
Format: Article
Language:English
Published: MDPI AG 2024-04-01
Series:Informatics
Subjects:
machine learning
MLaaS
marketing
churn prediction
product recommendation
send frequency
Online Access:https://www.mdpi.com/2227-9709/11/2/19

Internet

https://www.mdpi.com/2227-9709/11/2/19

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