Users, information consumers, and information service agencies from the marketing perspective
Abstract Marketing perspective in the provision of information services involves information providers, information users, and the context of the information environment. It values the business approach to information service provision for society development and increases the visibility of the brea...
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| Format: | Article |
| Language: | English |
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Pontificia Universidade Católica de Campinas
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| Series: | Transinformação |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-37862017000100027&lng=en&tlng=en |