Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas?
This article examined a transnational viewing process, in which Chinese audience watch American and Korean TV dramas. Cultural proximity and genre proximity were adopted to predict media involvement and enjoyment. A quantitative content analysis was conducted with a probability sample of 16,440 comm...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244018825027 |