Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal

Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal

The motivations for individual and corporate donations to non-profit organisations (NPOs) have been vastly researched. However, companies tend to diversify their donations towards different institutions, hindering the development of substantial and continuous social interventions by charities. Consi...

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Bibliographic Details
Main Authors: Beatriz Casais, Sara Santos
Format: Article
Language:English
Published: MDPI AG 2018-12-01
Series:Social Sciences
Subjects:
NGO sustainability
corporate donations
fundraising
long-term donations
non-profit marketing
business–third sector partnerships
Online Access:http://www.mdpi.com/2076-0760/8/1/2

Internet

http://www.mdpi.com/2076-0760/8/1/2

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