Actual question of marketing procurement, planning needs material resources for industrial enterprises
From the marketing effectiveness of procurement depends not only on obtaining and maximizing profits, but the main thing - the competitiveness of products, opportunities for the development of an industrial enterprise in the long term. The article analyzes the current trends of development of procur...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_131_138_0.pdf |