Actual question of marketing procurement, planning needs material resources for industrial enterprises

From the marketing effectiveness of procurement depends not only on obtaining and maximizing profits, but the main thing - the competitiveness of products, opportunities for the development of an industrial enterprise in the long term. The article analyzes the current trends of development of procur...

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Bibliographic Details
Main Author: N.V. Rozumnaya
Format: Article
Language:English
Published: Sumy State University 2011-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_131_138_0.pdf
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author N.V. Rozumnaya
author_facet N.V. Rozumnaya
author_sort N.V. Rozumnaya
collection DOAJ
description From the marketing effectiveness of procurement depends not only on obtaining and maximizing profits, but the main thing - the competitiveness of products, opportunities for the development of an industrial enterprise in the long term. The article analyzes the current trends of development of procurement logistics, practical recommendations on selection of the planning system needs physical resources, optimizing the cost of your order and support the size of the stocks of industrial companies.
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spelling doaj.art-910f6d3577624aec81c567afd7fa564b2024-02-03T01:22:24ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-03-0122131138Actual question of marketing procurement, planning needs material resources for industrial enterprisesN.V. RozumnayaFrom the marketing effectiveness of procurement depends not only on obtaining and maximizing profits, but the main thing - the competitiveness of products, opportunities for the development of an industrial enterprise in the long term. The article analyzes the current trends of development of procurement logistics, practical recommendations on selection of the planning system needs physical resources, optimizing the cost of your order and support the size of the stocks of industrial companies.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_131_138_0.pdflogisticsprocurementmaterial resourcesoptimizationplanning system
spellingShingle N.V. Rozumnaya
Actual question of marketing procurement, planning needs material resources for industrial enterprises
Marketing i Menedžment Innovacij
logistics
procurement
material resources
optimization
planning system
title Actual question of marketing procurement, planning needs material resources for industrial enterprises
title_full Actual question of marketing procurement, planning needs material resources for industrial enterprises
title_fullStr Actual question of marketing procurement, planning needs material resources for industrial enterprises
title_full_unstemmed Actual question of marketing procurement, planning needs material resources for industrial enterprises
title_short Actual question of marketing procurement, planning needs material resources for industrial enterprises
title_sort actual question of marketing procurement planning needs material resources for industrial enterprises
topic logistics
procurement
material resources
optimization
planning system
url http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_131_138_0.pdf
work_keys_str_mv AT nvrozumnaya actualquestionofmarketingprocurementplanningneedsmaterialresourcesforindustrialenterprises