Garigari-kun: A Case of Marketing a Long Selling Popsicle Brand by Akagi Nyugyo
This case deals with a long selling brand of popsicles “Garigari-kun” that has been produced by Akagi Nyugyo since 1981. It focuses specifically on the marketing effort since 2004, using a fictional elementary school student character “Garigari-kun,” which helped boost its sales from 100 million to...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2020-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/1/40_2020.040/_html/-char/en |