MODEL EVALUASI KINERJA DARI USAHA KECIL : SUATU PENDEKATAN PERENCANAAN STRATEGIS DI KOTAMADYA MALANG

This research is aim to investigate the influence between strategic planning that used by a small firms through internal and eksternal environment analysis process. The subject of the research conducted to small firms owner which located in Malang. Total sample that used to this studi is 125 respond...

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Bibliographic Details
Main Authors: Rita Indah Mustikowati, Andi Nu Graha
Format: Article
Language:English
Published: Universitas Kanjuruhan Malang 2010-10-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/39