Online platform quality, discount, and advertising: A theoretical analysis
The paper discusses the optimal strategies of a two-sided monopoly platform where the platform offers price discount to buyers. The platform uses advertising instruments to transmit information about discount to buyers and also provides service to its buyers. Although discount adds utility to buyers...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-03-01
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| Series: | IIMB Management Review |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0970389622000210 |