PENGARUH KREATIVITAS IKLAN DAN ATRIBUT PRODUK TERHADAP MINAT BELI AC MEREK X DI JAKARTA BARAT
Abstract: This study aims to determine the effect of advertising creativity and product attributes against AC Brand Xdi buying interest kotamadyaJakarta West. The study was descriptive. Data obtained by distributing questionnaires using cluster sampling method with a total sample of 100 respondents....
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| Format: | Article |
| Language: | English |
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Universitas Mercu Buana
2015-05-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/114 |