An assessment of customers’ satisfaction for emerging technologies in passenger cars using Kano model
Purpose – Automobile industry has been the backbone of manufacturing sector in any country. During the past decade, passenger car industry has emerged as the one of the growing sectors in the Indian economy. Technological features in the passenger cars industry has been evolving in the global market...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-03-01
|
| Series: | Vilakshan (XIMB Journal of Management) |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/XJM-08-2020-0103/full/pdf?title=an-assessment-of-customers-satisfaction-for-emerging-technologies-in-passenger-cars-using-kano-model |