E-Commerce Customers Behavior Research Using Cohort Analysis: A Case Study of COVID-19

E-Commerce Customers Behavior Research Using Cohort Analysis: A Case Study of COVID-19

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ABSTRACT: Cohort analysis is a new practical method for e-commerce customers’ research, trends in their behavior, and experience during the COVID-19 crisis. The purpose of the research is to validate the efficiency of this method on the e-commerce records data set and find out the critical factors a...

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Bibliographic Details
Main Authors: Solomiia Fedushko, Taras Ustyianovych
Format: Article
Language:English
Published: Elsevier 2022-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
e-business
cohort analysis
e-commerce
open innovations
customers research
COVID-19
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853122010216

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http://www.sciencedirect.com/science/article/pii/S2199853122010216

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