Market structure in the context of developing competitive strategy

Market structure in the context of developing competitive strategy

The abstract deals with the application of positioning strategies under the conditions of classical market structures. It is discovered that the assumptions of pure competition leave no space for M. Porter’s generic cost leadership and differentiation strategies to be applied. The enterprise’s actio...

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Bibliographic Details
Main Authors: Algirdas Krivka, Romualdas Ginevičius
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2011-04-01
Series:Mokslas: Lietuvos Ateitis
Subjects:
market structure
pure competition
monopoly
monopolistic competition
oligopoly
generic strategy
Online Access:https://www.jbem.vgtu.lt/index.php/MLA/article/view/10729

Internet

https://www.jbem.vgtu.lt/index.php/MLA/article/view/10729

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