Rhetorical structure and persuasive features of advertising: An intercultural analysis of English and Arabic online advertisements
Nowadays, the bulk of e-commerce is carried out in English. At the same time, however, the emergence and growth of Arab e-commerce has attracted attention from e-commerce giants, such as AliBaba and Amazon. Acquiring a deeper understanding of culture-specific advertising practices is thus quickly be...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2022-09-01
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| Series: | Russian Journal of Linguistics |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/linguistics/article/viewFile/32087/21140 |