ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU

<p><em>The results of research by the author, it can be concluded that brand awareness for Tupperware including the excellent category in which the brand is well known Tupperware respondents, including elements of the overall perception of quality including good category, brand associati...

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Bibliographic Details
Main Authors: Perys Laili Khodri Nasution, Khairina Khairina
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Sumatera Utara 2018-07-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Online Access:http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/971