SALES PERFORMANCE, SALES AND CUSTOMER ORIENTATION: A SYSTEMATIC LITERATURE REVIEW
The systematic literature review on sales performance, sales orientation, and customer orientation (SOCO) sheds light on sales success and the importance of measuring and evaluating sales performance using revenue, customer satisfaction, and retention rates. Individual sales ability, customer focus,...
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| Format: | Article |
| Language: | English |
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iVolga Press
2023-09-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
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| Online Access: | http://rjoas.com/issue-2023-09/article_19.pdf |