Understanding the consumer’s intention to use the e-wallet services
Purpose – The purpose of this paper is to investigate the key factors that explain intention to use e-wallet services (perceived usefulness, perceived ease of use, attitude, subjective norm, positive disconfirmation and perceived behavioral control). The moderating role of perceived value in the rel...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2021-12-01
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Series: | Spanish Journal of Marketing-ESIC |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2021-0138/full/pdf?title=understanding-the-consumers-intention-to-use-the-e-wallet-services |