Understanding the consumer’s intention to use the e-wallet services

Understanding the consumer’s intention to use the e-wallet services

Purpose – The purpose of this paper is to investigate the key factors that explain intention to use e-wallet services (perceived usefulness, perceived ease of use, attitude, subjective norm, positive disconfirmation and perceived behavioral control). The moderating role of perceived value in the rel...

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Bibliographic Details
Main Authors: Shaizatulaqma Kamalul Ariffin, Mohamad Fakhrul Reza Abd Rahman, Ali Mughal Muhammad, Qi Zhang
Format: Article
Language:English
Published: Emerald Publishing 2021-12-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
user satisfaction
perceived value
e-wallet
integrated model
continuance usage
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Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2021-0138/full/pdf?title=understanding-the-consumers-intention-to-use-the-e-wallet-services

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2021-0138/full/pdf?title=understanding-the-consumers-intention-to-use-the-e-wallet-services

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