Integrating Corporate Social Responsibility with Business Strategy

The relationship between the corporation and its broader society has been an issue for executives since the advent of the modern corporation. Scholars in the field of business and society have made the case for long that the firm has dual purposes—to be economically successful and to be socially res...

Full description

Bibliographic Details
Main Authors: Dr. Kumar Muku, Dr. Rajendraprasad Hanagandi, Prof. Jayadatta S
Format: Article
Language:English
Published: Srusti Academy of Management 2019-12-01
Series:Srusti Management Review
Subjects:
Online Access:http://www.srustimanagementreview.ac.in/paperfile/1039091521_1%20Integrating%20Corporate%20Social%20Responsibility%20with%20Business%20Strat.pdf