Kawakami, M. (2021). Strategies for Revenue Diversification: New Logic of Monetization to Change Existing Businesses. Tokyo: Toyo Keizai Inc. (In Japanese)
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-03-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.026/_html/-char/en |
| _version_ | 1797855349130133504 |
|---|---|
| author | Takaho Ueda |
| author_facet | Takaho Ueda |
| author_sort | Takaho Ueda |
| collection | DOAJ |
| first_indexed | 2024-04-09T20:21:06Z |
| format | Article |
| id | doaj.art-9181efefab524196a5431b1c840851a1 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-09T20:21:06Z |
| publishDate | 2023-03-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-9181efefab524196a5431b1c840851a12023-03-31T02:22:03ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692023-03-0142410811010.7222/marketing.2023.026marketingKawakami, M. (2021). Strategies for Revenue Diversification: New Logic of Monetization to Change Existing Businesses. Tokyo: Toyo Keizai Inc. (In Japanese)Takaho Ueda0Professor, Faculty of Economics, Gakushuin University, Japanhttps://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.026/_html/-char/en |
| spellingShingle | Takaho Ueda Kawakami, M. (2021). Strategies for Revenue Diversification: New Logic of Monetization to Change Existing Businesses. Tokyo: Toyo Keizai Inc. (In Japanese) Maketingu Janaru |
| title | Kawakami, M. (2021). Strategies for Revenue Diversification: New Logic of Monetization to Change Existing Businesses. Tokyo: Toyo Keizai Inc. (In Japanese) |
| title_full | Kawakami, M. (2021). Strategies for Revenue Diversification: New Logic of Monetization to Change Existing Businesses. Tokyo: Toyo Keizai Inc. (In Japanese) |
| title_fullStr | Kawakami, M. (2021). Strategies for Revenue Diversification: New Logic of Monetization to Change Existing Businesses. Tokyo: Toyo Keizai Inc. (In Japanese) |
| title_full_unstemmed | Kawakami, M. (2021). Strategies for Revenue Diversification: New Logic of Monetization to Change Existing Businesses. Tokyo: Toyo Keizai Inc. (In Japanese) |
| title_short | Kawakami, M. (2021). Strategies for Revenue Diversification: New Logic of Monetization to Change Existing Businesses. Tokyo: Toyo Keizai Inc. (In Japanese) |
| title_sort | kawakami m 2021 strategies for revenue diversification new logic of monetization to change existing businesses tokyo toyo keizai inc in japanese |
| url | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.026/_html/-char/en |
| work_keys_str_mv | AT takahoueda kawakamim2021strategiesforrevenuediversificationnewlogicofmonetizationtochangeexistingbusinessestokyotoyokeizaiincinjapanese |