Blood Donors’ Perception of Incentive Campaigns

Abstract Voluntary blood donation is the only way to supply the hemotherapic system in Brazil and it depends on the population. Inductive campaigns are tools to attract donors, but they seem not to be influencing the donation behavior. This study aimed to investigate the donors’ perception of incent...

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Bibliographic Details
Main Authors: André Teixeira Stephanou, Mariana Calesso Moreira
Format: Article
Language:English
Published: Universidade de São Paulo
Series:Paidéia (Ribeirão Preto)
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-863X2019000100202&lng=en&tlng=en