THE END PRODUCT OF THE IMAGINE DRAGONS’ AND LADY GAGA’S MUSIC, OR THE NATURE OF MARKETING MIX IN THE MUSIC INDUSTRY
It is a fact that consumer behaviour changes according to the decisive events that occur in people's lives. More precisely, they buy different products or services when events such as marriage, childbirth or the loss of a family member occur. Music, on the other hand, is a service product whic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Studia Universitatis Babes-Bolyai
2019-09-01
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| Series: | Studia Universitatis Babeş-Bolyai Negotia |
| Subjects: | |
| Online Access: | http://193.231.18.162/index.php/subbnegotia/article/view/2659 |