Social Advertising Quality: Assessment Criteria
Purpose: the The purpose of the publication is development of existing criterial assessment in social advertising sphere. The next objectives are provided for its achievement: to establish research methodology, to develop the author’s version of necessary notional apparatus and conceptual generaliza...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2017-04-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/720 |