The Study Regarding Social Media Adoption on Business Performance in Micro Small and Medium Enterprises Using a Service-Dominant Logic View (Empirical Study of Micro Small and Medium Enterprises)
This research aims to develop a conceptual model based on Social Media Adoption. Social Media Adoption itself is a variable that is expected to improve MSME business performance. In total, there were 210 MSME owners and MSME managers involved in this research activity. The Structural Equation Model...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-09-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://www.e-journal.ikhac.ac.id/index.php/iijse/article/view/3664 |