Exploring Teenagers’ Folk Theories and Coping Strategies Regarding Commercial Data Collection and Personalized Advertising
New data collection methods and processing capabilities facilitate online personalization of advertisements but also challenge youth’s understanding of how these methods work. Teenagers are often unaware of the commercial use of their personal information and are susceptible to the persuasive effect...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2022-03-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4704 |