Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites
Extended AbstractAbstractThe purpose of this study is to investigate the effect of relation-based marketing capabilities through the mediator variable of e-marketing on the business performance of online sales sites. The present research is applicable in terms of purpose and descriptive-correlative...
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| Format: | Article |
| Language: | fas |
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Iranian Business Management Association
2021-11-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
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| Online Access: | https://www.jvcbm.ir/article_142655_08cce8248f3997975d57225301b01c2b.pdf |