BUCHAREST AS A CITY BRAND: HOW TO ATTRACT RUSSIAN TOURISTS
The aim of this paper is to investigate the attractiveness of Bucharest and its perception by Russian tourists as well as to examine the strengths and weaknesses of the city and define the idea for positioning statement for this place. Bucharest has a deep history and cultural heritage that are hig...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2016-05-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2016_01/1-1-1-16.pdf |