MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS
The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education market
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/777 |