MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS
The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education market
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/777 |
| _version_ | 1797700928460029952 |
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| author | Natalia А. Dmitrievskaia |
| author_facet | Natalia А. Dmitrievskaia |
| author_sort | Natalia А. Dmitrievskaia |
| collection | DOAJ |
| description | The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education market |
| first_indexed | 2024-03-12T04:28:02Z |
| format | Article |
| id | doaj.art-9231508792d0456f8fb1e2f793237495 |
| institution | Directory Open Access Journal |
| issn | 2500-3925 |
| language | Russian |
| last_indexed | 2024-03-12T04:28:02Z |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj.art-9231508792d0456f8fb1e2f7932374952023-09-03T10:15:17ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-0104293710.21686/2500-3925-2015-4-29-37776MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONSNatalia А. Dmitrievskaia0Московский государственный университет экономики, статистики и информатики (МЭСИ)The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education markethttps://statecon.rea.ru/jour/article/view/777маркетинговые коммуникациимассовые открытые он-лайн курсыимидж вузаобразова тельное пространствоmarketing communicationsmassive open online coursesthe image of the universityeducational space |
| spellingShingle | Natalia А. Dmitrievskaia MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS Статистика и экономика маркетинговые коммуникации массовые открытые он-лайн курсы имидж вуза образова тельное пространство marketing communications massive open online courses the image of the university educational space |
| title | MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_full | MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_fullStr | MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_full_unstemmed | MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_short | MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_sort | massive open online coursesas a tool of universitymarketing communications |
| topic | маркетинговые коммуникации массовые открытые он-лайн курсы имидж вуза образова тельное пространство marketing communications massive open online courses the image of the university educational space |
| url | https://statecon.rea.ru/jour/article/view/777 |
| work_keys_str_mv | AT nataliaadmitrievskaia massiveopenonlinecoursesasatoolofuniversitymarketingcommunications |