Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System

Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve...

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Bibliographic Details
Main Authors: Kuchechuk Larysa V., Moiseyenko Vladislav Yu.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2023-10-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2023-10_0-pages-427_432.pdf