Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System
Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-10-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-10_0-pages-427_432.pdf |
| _version_ | 1797372304967073792 |
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| author | Kuchechuk Larysa V. Moiseyenko Vladislav Yu. |
| author_facet | Kuchechuk Larysa V. Moiseyenko Vladislav Yu. |
| author_sort | Kuchechuk Larysa V. |
| collection | DOAJ |
| description | Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve the goal of the study, general scientific methods were used: analysis, synthesis, deduction, induction, system-based, comparative, experimental and statistical, as well as SWOT analysis. The results of the carried out study show that digital marketing is a powerful instrument for promoting residential properties through an online platform, and Booking.com uses a wide range of special tools, such as targeted advertising, content marketing, social media, email marketing, affiliate marketing, and SEO optimization, to attract customers and increase its competitiveness. A SWOT analysis of the digital marketing tools of the company Booking.com is carried out. The features of the work of the company Booking.com in the Ukrainian market are considered. The traffic to the websites of the Booking.com company and their main competitor – the AirBnb company is analyzed. As a result, it is concluded that the ability of Booking.com to adapt and develop its marketing strategies in accordance with changes in consumer behavior and technological advancements has allowed it to remain competitive in today’s housing booking market. |
| first_indexed | 2024-03-08T18:32:53Z |
| format | Article |
| id | doaj.art-92322ae469024fceabbc10fca8724c13 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-03-08T18:32:53Z |
| publishDate | 2023-10-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-92322ae469024fceabbc10fca8724c132023-12-29T17:43:10ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2023-10-011054942743210.32983/2222-4459-2023-10-427-432Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation SystemKuchechuk Larysa V.0https://orcid.org/0000-0002-6885-8949Moiseyenko Vladislav Yu. 1V. N. Karazin Kharkiv National UniversityV. N. Karazin Kharkiv National UniversityDue to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve the goal of the study, general scientific methods were used: analysis, synthesis, deduction, induction, system-based, comparative, experimental and statistical, as well as SWOT analysis. The results of the carried out study show that digital marketing is a powerful instrument for promoting residential properties through an online platform, and Booking.com uses a wide range of special tools, such as targeted advertising, content marketing, social media, email marketing, affiliate marketing, and SEO optimization, to attract customers and increase its competitiveness. A SWOT analysis of the digital marketing tools of the company Booking.com is carried out. The features of the work of the company Booking.com in the Ukrainian market are considered. The traffic to the websites of the Booking.com company and their main competitor – the AirBnb company is analyzed. As a result, it is concluded that the ability of Booking.com to adapt and develop its marketing strategies in accordance with changes in consumer behavior and technological advancements has allowed it to remain competitive in today’s housing booking market.https://www.business-inform.net/export_pdf/business-inform-2023-10_0-pages-427_432.pdfdigital marketingbooking.combooking accommodationsocial mediaseo optimization. |
| spellingShingle | Kuchechuk Larysa V. Moiseyenko Vladislav Yu. Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System Bìznes Inform digital marketing booking.com booking accommodation social media seo optimization. |
| title | Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System |
| title_full | Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System |
| title_fullStr | Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System |
| title_full_unstemmed | Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System |
| title_short | Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System |
| title_sort | digital marketing features of the company booking com as leading internet tourist accommodation reservation system |
| topic | digital marketing booking.com booking accommodation social media seo optimization. |
| url | https://www.business-inform.net/export_pdf/business-inform-2023-10_0-pages-427_432.pdf |
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