Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System
Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve...
Main Authors: | Kuchechuk Larysa V., Moiseyenko Vladislav Yu. |
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Format: | Article |
Language: | English |
Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-10-01
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Series: | Bìznes Inform |
Subjects: | |
Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-10_0-pages-427_432.pdf |
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